THE HUMAN BEHIND HUMANATIA
Tancredi De Pretto is an AI Strategy & Adoption specialist with experience spanning Microsoft — advising enterprise brands on Data & AI innovation and became a Responsible AI advisor to clients and partners — and Digital Luxury Group, where he led the organization to adopt a unified strategy for implementing AI tools, change management practices to promote AI use, established an AI Champion program, and led the charge in upskilling talent across the business to use AI effectively.
Tancredi
HUMANATIA Founder
Possessing cultivated knowledge and experience of how to integrate AI tools and optimize workflows with AI, he helps teams unlock the value beyond teaching features and instead focusing on the processes built around these productivity-enhancing systems.
Driven by the belief that meaningful AI adoption must take on a 'Human Transformation' approach, he founded Humanatia to help businesses and professionals build the fluency to make AI a genuine partner in their work.
Why this matters now
More than ever
AI adoption is accelerating, but most of it is happening without direction.
Three patterns consistently emerge:
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Training begins and ends with features rather than strategic integration
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Maturity is expected overnight when it requires sustained development
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Expectations between leadership and teams remain misaligned — leaving both sides uncertain about where human judgment ends and AI begins.
We specialize in closing these gaps — coaching people and organizations to build systems that leverage human competencies alongside AI's scalability.
Working with AI
Not around it
We exist to turn AI adoption into real collective capability — through fluency, not just learning features.
At the core of AI transformation is the human element. Most training teaches tools, not thinking. Teams adopt AI without evaluating whether it creates value or amplifies risk.
Through literacy training, fluency coaching, and fractional AI leadership, we equip individuals and organizations with the strategic judgment to know when, why, and how to work with AI — ensuring processes are transformed where needed, preserved where they matter, and AI serves real business objectives.